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Why Is Logo Design So Important?

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There are many factors to consider when starting a new business. What is your product / service and how do you offer it? Who is your target audience? The list is endless and to many it can seem overwhelming. With all these questions to worry about, you might think, “Why spend so much time, money, and resources on a logo? To show that it doesn't matter in the long run. " This way of thinking is a common mistake entrepreneurs make. When you think of brands like McDonald's, Apple and Snapchat, ask yourself, what comes to mind first? Most people would answer; gold bows, an apple with a wedge and a cartoon ghost, huh? These companies know how to keep their image in mind and remember them. They have studied and invested a lot in the look of their logo and continue to improve their brand image. They MUST be on top of ever-evolving marketing technologies to stay relevant. And all this thanks to the striking logo. Logos act as the face of a brand and form the basis of how a compa
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Logo design companies are a dime a dozen these days. The popularity of cheap gig sites coupled with inexpensive clipart has created a cottage industry. When you look deeper, you’ll find that most of these companies are not actually designers but rather what I call “borrowers”. When you hire a borrower, the design is typically picked from thousands of pre-made graphics that may or may not relate to your business. The borrower then quickly adds your company text in Photoshop and it’s done. Typical time spent: About 30 minutes. Few things of quality are cobbled together in 30 minutes, especially logo design. A reputable logo design company  is going to first take the time to learn your business, and then work with you to design a logo that matches your goals, customer affluence, and service levels. For more on how important a professional logo is, see my post on first impressions. Now that we know the important of a great logo design, here are 10 things you should look for when hiring a
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Top 10 Men's Fashion Rules to Follow

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Fashion is more than just buying new clothes and outfits. It's about having an appropriate dress sense, an understanding of modern trends, and combining the different elements together in a way that dazzles and anyone who sets their sight on you. In a way, fashion is not too different from a piece of art, and in this article, we will discuss the ten fashion rules that you need to follow in order to really ensure that your Treffort Shirt becomes the star of the show. 1. Invent Your Style The concept, the idea, and the inspiration begin with you. You need to discover who you are, and how you wish to be perceived by others. So, gear up… because it's time to rediscover, experiment and reinvent your style. In order for you to accomplish this, you have to pick up something you wouldn't wear on a normal day, mix up your style a little and break off from your daily fashion style. Treffort Shirts offers a number of designs and options to help you re-invent your fashion. You can exp
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What Is Information Technology? A Beginner’s Guide to the World of IT

For many people, information technology (IT) is basically synonymous with the guys and gals you call when you need help with a computer issue. While that view of information technology isn’t totally wrong, it drastically understates the scope of this critical career field. If you’re looking to get a better handle on what information technology is and the many facets of this field, then you’ve come to the right place. We’ve done the digging for you and spoke with IT industry pros to create this helpful beginner’s guide to the field. What is information technology and what does it encompass? The most basic information technology definition is that it's the application of technology to solve business or organizational problems on a broad scale. No matter the role, a member of an IT department works with others to solve technology problems, both big and small. There are three primary pillars of responsibility for an IT department: IT governance:  This refers to the combination of polic
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