Why Is Logo Design So Important?
There are many factors to consider when starting a new business. What is your product / service and how do you offer it? Who is your target audience? The list is endless and to many it can seem overwhelming. With all these questions to worry about, you might think, “Why spend so much time, money, and resources on a logo? To show that it doesn't matter in the long run. " This way of thinking is a common mistake entrepreneurs make. When you think of brands like McDonald's, Apple and Snapchat, ask yourself, what comes to mind first? Most people would answer; gold bows, an apple with a wedge and a cartoon ghost, huh? These companies know how to keep their image in mind and remember them. They have studied and invested a lot in the look of their logo and continue to improve their brand image. They MUST be on top of ever-evolving marketing technologies to stay relevant. And all this thanks to the striking logo. Logos act as the face of a brand and form the basis of how a compa