Why Is Logo Design So Important?

There are many factors to consider when starting a new business. What is your product / service and how do you offer it? Who is your target audience? The list is endless and to many it can seem overwhelming. With all these questions to worry about, you might think, “Why spend so much time, money, and resources on a logo? To show that it doesn't matter in the long run. "

This way of thinking is a common mistake entrepreneurs make. When you think of brands like McDonald's, Apple and Snapchat, ask yourself, what comes to mind first? Most people would answer; gold bows, an apple with a wedge and a cartoon ghost, huh? These companies know how to keep their image in mind and remember them. They have studied and invested a lot in the look of their logo and continue to improve their brand image. They MUST be on top of ever-evolving marketing technologies to stay relevant. And all this thanks to the striking logo.

Logos act as the face of a brand and form the basis of how a company wants to present itself. You want to convey a message about what your company is doing. Using consistent fonts, color schemes, and branding is the key to creating a strong logo. It is very important for a company to create a logo that complements its products and, if possible, many brands also seek to find a way to associate a product, service or their name with the logo itself. The goal is to resonate in the minds of potential new customers, and this can be done in a number of ways through shape, color, and other elements. In fact, there is the psychological science of how to make your logo visually appealing to the market you want to serve with color.

Color has a huge impact on how it looks compared to your product. For example, many fast food restaurants use reds and oranges in their logos because these colors have been scientifically proven to make consumers hungry. Companies like Walmart and Facebook use blue because it is proven that blue can convey feelings of strength and confidence. Although many companies use similar color schemes in their specific market, the logo styles are still unique enough to be distinct and resonate with consumers. Images of a business should be relevant to your market, but unique enough to stand out. Simply copying competitor's logo styles often makes the company disappear into the background of your market. You MUST research the visual aspects of your market to ensure your success.

Investing in a reliable logo is one of the smartest things a company can take. Local companies as well as large corporations find it extremely important to research their market in order to design the most striking logo possible. Many consumers place great emphasis on a company's appearance without even realizing it, regardless of the products or services they offer. A visual representation of a business can determine if a customer will return or even deem it legitimate. Brands with a consistent logo usually have the highest ROI because consumers know them. While the design process can sometimes be tedious to get the best out of your business, a well-designed logo is worth every ounce of time and money a business can spend. Do you want your business to be successful? Start with your style, we promise it's worth it.